{"name":"Positive Deviant Academy","type":"Leadership development programme","tagline":"Your role changed. Did you?","founder":{"name":"Antonio (Tony) Belgrave","title":"Director, Positive Deviant Ltd","credentials":["Gestalt OD Practitioner","NLP Master Practitioner","Applied Neuroscience"],"background":"Twenty years in pharma (Novartis, AstraZeneca, SmithKline Beecham, GlaxoSmithKline). Twelve at GSK including Head of Performance Management for Supply Chain Transformation and Director of Transformation for GSK UK. Founded Positive Deviant Ltd in 2014.","author_of":"Lost in Transition","affiliations":["AFWAG (board member)","BAME Rendezvous (founding member)"],"linkedin":"https://uk.linkedin.com/in/tonybelgrave"},"company":{"name":"Positive Deviant Ltd","number":"08926472","founded":2014,"location":"Watford, United Kingdom"},"contact":{"email":"tonybelgrave@positivedeviant.co","phone":"+44 7711 580 005","website":"https://www.positivedeviant.academy","form":"https://www.positivedeviant.academy/contact"},"framework":{"name":"Lost in Transition","summary":"Four questions every transitioning leader has to answer for the team in front of them.","dimensions":[{"key":"flow","title":"Flow","question":"Can I find my flow?","tagline":"From performance to presence.","blurb":"Most leaders live in the grind state — overthinking every decision, tightening their grip when things get messy, ending each day drained from holding it all together.","detail":"Flow is not another leadership technique to master. It is what happens when you stop fragmenting yourself and start leading from wholeness. Body is the ground. Mind is the lens. Spirit is the compass. When the three work together, the room changes.","pillars":["Body — the ground of presence","Mind — the lens of awareness","Spirit — the compass of purpose"]},{"key":"lead","title":"Lead","question":"Can we be led by you?","tagline":"The leader your team is actually asking for.","blurb":"You inherited the title. That does not mean you inherited the trust, the followership, or the permission to set the direction. Leadership is given, not assumed.","detail":"Supportive leadership shows up at the GEMBA — where the work is actually done. It finds the positive deviants on the team, codifies what they do, and amplifies it across the system. Amplification, not invention.","pillars":["Set the direction, reduce the noise","Walk the floor — find what already works","Trust the people closest to the work"]},{"key":"manage","title":"Manage","question":"Can we be managed by you?","tagline":"Rules bring freedom.","blurb":"Management is the discipline of turning intent into outcome. Without it, leadership becomes performance art and strategy becomes a slide deck nobody acts on.","detail":"The 6-component management system: Strategy, Governance, Standard Work, Visible Results, Supportive Leadership, Structured Problem Solving. Six components that turn a team of capable individuals into a system that compounds.","pillars":["Strategy and governance","Standard work and visible results","Problems to solve, not difficulties to manage"]},{"key":"trust","title":"Trust","question":"Can we trust you?","tagline":"Reliability + credibility + intimacy, divided by self-orientation.","blurb":"Trust is the currency every other thing on this list runs on. Spend it carelessly and the management system collapses. Build it deliberately and the team will follow you into difficult ground.","detail":"The Trust Equation (Maister): how reliable you are, how credible you are, how safe people feel around you — all divided by how much it is about you. Most leaders fail on the denominator, not the numerator.","pillars":["Reliability — do what you said you would","Credibility — know what you claim to know","Intimacy — make it safe to be honest"]}]},"assessment":{"name":"Leadership Self-Assessment","url":"https://www.positivedeviant.academy/quiz","api":"https://www.positivedeviant.academy/api/assessment/questions","total_questions":20,"format":"4 descriptive options per question, scored 1–4","duration_minutes":6},"offerings":[{"key":"lost_in_transition","name":"Lost in Transition","type":"programme_and_book","url":"https://www.positivedeviant.academy/lost-in-transition","summary":"Online programme and book for leaders stepping into a role bigger than the one they have already mastered."},{"key":"cape_town_immersive","name":"Cape Town Immersive","type":"immersive","date":"2027-02","places":20,"url":"https://www.positivedeviant.academy/cape-town","summary":"One week, twenty leaders, mind-body-spirit reset. By application."},{"key":"consulting","name":"Positive Deviant Ltd","type":"consulting","url":"https://www.positivedeviant.academy/consulting","summary":"OD, change leadership, and executive coaching for organisations that need transformation that actually lands.","modes":["Organisational design and OD","Change and transformation","Executive coaching"],"sectors":["Pharma","NHS","Financial services","Higher education","Third sector"]}],"frameworks":[{"name":"The 3 M's","description":"Meaning, Management, Measurement."},{"name":"6-Component Management System","components":["Strategy","Governance","Standard Work","Visible Results","Supportive Leadership","Structured Problem Solving"]},{"name":"Mind / Body / Spirit","description":"Body = the ground. Mind = the lens. Spirit = the compass."},{"name":"The Weirdness Index","description":"Spectrum from conformity to chaos; sweet spot is productive discomfort."},{"name":"Tourists, Settlers, Ambassadors","description":"Stakeholder typology in change work."},{"name":"Discovery Actions Dialogues","description":"4-step inquiry framework."},{"name":"GEMBA + Positive Deviance","description":"Lean floor walks to surface hidden solutions; codify as Standard Work."},{"name":"Metrics That Sizzle","description":"6 principles for performance measurement."},{"name":"The Model Office","description":"Living reference site; bottom-up spread."},{"name":"WIRED","description":"7-article leadership framework."},{"name":"Connected Vision / Connected Strategy","description":"Lost in Transition framework (5 steps)."},{"name":"Trust Equation (Maister)","description":"(Reliability + Credibility + Intimacy) / Self-Orientation."}],"voice":{"rules":["British English. UK spellings (organisation, behaviour, whilst).","Open with stories and concrete examples, never abstract concepts first.","Three-part structures; short, punchy payoff lines as standalone paragraphs.","Direct but warm; challenge without condescending.","Reference pharmaceutical / clinical-trials background as evidence base."],"signature_phrases":["What I consistently find...","Here's the uncomfortable truth...","These aren't theories I've borrowed. They're convictions I've earned.","Rules bring freedom.","Amplification rather than invention.","People very rarely reject what they've helped to build.","Trust the people closest to the work.","Insight without implementation is just expensive daydreaming."],"avoid":["Generic motivational language ('unleash your potential', 'level up')","American business jargon ('synergy', 'leverage', 'pivot')","Emoji-heavy copy","Clickbait framing"]},"pages":[{"url":"https://www.positivedeviant.academy/","title":"Home"},{"url":"https://www.positivedeviant.academy/lost-in-transition","title":"Lost in Transition"},{"url":"https://www.positivedeviant.academy/cape-town","title":"Cape Town Immersive"},{"url":"https://www.positivedeviant.academy/consulting","title":"Consulting"},{"url":"https://www.positivedeviant.academy/about","title":"About Antonio Belgrave"},{"url":"https://www.positivedeviant.academy/contact","title":"Contact"},{"url":"https://www.positivedeviant.academy/quiz","title":"Leadership Self-Assessment"}],"links":{"llms_txt":"https://www.positivedeviant.academy/llms.txt","llms_full":"https://www.positivedeviant.academy/llms-full.txt","sitemap":"https://www.positivedeviant.academy/sitemap.xml","agent_discovery":"https://www.positivedeviant.academy/.well-known/agent.json","agent_card":"https://www.positivedeviant.academy/.well-known/agent-card.json","ai_agent":"https://www.positivedeviant.academy/.well-known/ai-agent.json"}}